Our Story

After over a decade working with fashion brands all over the map, best friends Leisia Tsang and Ellen Ogren have found themselves living and working in numerous fast-paced cities such as Los Angeles, London, and Hong Kong for many years. Both new to motherhood, they were on the hunt for casual-cool clothing for their little ones — this is when they saw an opportunity in children’s fashion. Inspired by their own beliefs in style over fashion and their love of the sun – Little Starters was born!