After over a decade working with fashion brands all over the map, best friends Leisia Tsang and Ellen Ogren have found themselves living and working in numerous fast-paced cities such as Los Angeles, London, and Hong Kong for many years.

They began to feel the repercussions a busy lifestyle has on one’s time for friends and family – especially those with little ones! This is when they saw an opportunity in children’s fashion – delivered to your door. Inspired by their own beliefs in style over fashion and their love of the sun – Little Starters was born!




We strive to make shopping for your little ones as simple and convenient as possible. Based on what you do and don’t like to dress your little one in, we hand-pick clothing and deliver it straight to your door. Don’t worry if you don’t like something – you can return any item, or the whole box, for free!





Hailing from California, Little Starters infuses cool, sunshine-loving, beach culture into each one of our designs. We are all about comfortable, casual-cool clothes that little ones can wear every day.

Our favorite things include building sandcastles, sprinkled-dipped popsicles, sloppy dog kisses, riding in open-top cars, beach campfires, melting s’mores, winning fluffy toys at Santa Monica Pier, and making any kind of mess – but especially with glitter!